MENU THE ARTS SOCIETY AMERSHAM
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DateLecture
07 March 2019Mad Men and Artists – how the advertising industry has exploited fine art
07 February 2019Discovering MacDonald Gill: architect, artist and mapmaker
06 December 2018Misshapen Pearl - an overview of the music of the Baroque Era
01 November 2018Dazzle: Disguise & Disruption in War & Art
04 October 2018AGM & The botanic gardens of London before Kew
05 July 2018British Gold
07 June 2018The art of the steal: Nazi Looting during World War II
03 May 2018Tamara de Lempicka: Mistress of Art Deco
05 April 2018Historic Graffiti – the hidden story of the hopes, fears and desires of a Nation
01 March 2018Form & Fortune: Fifty Years of British Sculpture 1968-2018 CANCELLED owing to the weather, rearranged for April 2019
01 February 2018AVM Curiosities: Food, Art & History
07 December 2017Christmas and other Festivals in Modern Mexico
02 November 2017SMALLHYTHE PLACE AND OTHER HIDDEN GEMS: THE INTIMATE JEWELS OF DAME ELLEN TERRY
05 October 2017AGM followed by Dale Chihuly - the World's Foremost Glass Artist
06 July 2017Knights of Heaven: Warrior Angels and Saints in Medieval and Renaissance Art
01 June 2017'Sweet Thames Run Softly': the Thames Through Artists' Eyes
04 May 2017Looking at Portraits: a Very Engilsh Taste
06 April 2017The Court of the Gonzagas in Mantua
02 March 2017Cleopatra, Myth & Reality
02 February 2017King George IV, the Greatest Royal Collector of Art
01 December 2016Celebration of 20th Anniversary of Amersham DFAS (Drinks served 7pm - 7.30pm, speeches start in the auditorium at 7.45pm) followed by The Secret World of Charles Dickens: Mirth, Marvels and the Mysterious

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Mad Men and Artists – how the advertising industry has exploited fine art Tony Rawlins Thursday 07 March 2019

Fine art has provided advertisers and their agencies with a great deal of material to use in their creative campaigns.  Tony describes some of the processes by which these advertisements have been created and why the works of Leonardo da Vinci, Raphael and Michelangelo have been a particularly rich source. From the Renaissance through to the present day fine art continues to provide opportunities to enhance brand imagery with admiration, humour, satire and irony.

Tony uses a wide range of visuals and video to show examples of the original works, the creative process and the (not always entirely successful) advertisements that are the end result. 


  Tony started his career in advertising in 1965 as a mail boy in J. Walter Thompson. Graduating through the training system there to become an account director he worked in a number of agencies before setting up on his own in 1985, primarily to handle Guinness accounts in Africa and the Caribbean, where he produced many commercials and ads for them over a period of 15 years. He remains active in the industry, but now concentrates on more philanthropic projects - producing a film in the rural villages of Nigeria for the London School of Hygiene and Tropical Medicine and recently completing a sanitation project in Haiti after it was devastated by Hurricane Matthew in 2016.